Real estate SEO
Real Estate SEO for Agents and Brokers
The big portals own the listing searches.
Agents win on what portals can't offer: local knowledge, reviews and a name people trust.
Where agents beat the portals
- Area expertise the listing feed cannot show
- The map listings for your area
- Reviews and a name people trust
Portals own the listing searches. These are yours to win.
What does SEO mean in real estate?
Real estate SEO is making your site and your Business Profile show up when buyers and sellers search for an agent, or for an area you cover.
Why agent sites struggle in search
Portals own the listing searches, so agents win on area expertise and the map listings.
Trying to outrank a portal for '3 bedroom homes for sale' is a losing fight. Searches for an agent, an area or a local question are where an agent's site can win.
Neighborhood pages done right
One strong page per area beats dozens of thin city pages.
Each page should hold what a buyer can't get from a listing feed: what the streets are like, schools, commutes, recent sales patterns and your own take. Near-identical pages made by swapping the town name can count as doorway pages under Google's spam policies.
The map listings and reviews
Your Business Profile and reviews are what put you in the map listings for your area.
We set up the profile, build a steady review routine and link it to the right page. How local SEO works.
For UK estate agents
The same method works for UK estate agents, with UK terms and the portals UK buyers use.
Frequently asked questions
Straight answers to what buyers ask before hiring.
Do you build listing pages?
No. Your listings come from your IDX or portal feed. We work on the pages and profile that win searches for agents and areas.
What does it cost?
Engine Fix is $799 a month. Engine Care keeps it fixed from $499 a month.
Free SEO Audit
Start with a free audit
See what is wrong, how much it matters and what it is costing you. Valued at $4,000, and the findings are yours either way.