Articles by Mark Buraga
7 articles
Why AI Overviews Are Reshaping What “Ranking #1” Actually Means
You rank number one. Nothing changed on your site. Your traffic dropped 35 percent. Here is what actually happened and what it means for every SEO strategy running today.
Generative Engine Optimization: What It Is and Why Philippine Businesses Can’t Ignore It
GEO is not SEO with a different name. ChatGPT and Perplexity are already answering buying questions in the Philippines. Here is how to be the answer they cite.
The Technical SEO Audit We Run Before Touching a Single Piece of Content
Most sites that are not ranking have invisible technical issues — not content problems. Here is the 14-point diagnostic we run in Month 1 of every engagement, and why each step matters.
How We Use AI to Write 100 Articles Without Losing the Human Signal
We use AI. Here is exactly how. The five points where human judgment is non-negotiable, why the March 2026 core update hit volume publishers hardest, and what the editorial structure looks like.
The SEO Agency Model Is Broken. Here’s What Replaces It.
Four structural problems with how most agencies operate: headcount billing, account management as a buffer, vanity metric reporting, and upselling as a service line. Here is the alternative.
Why We Don’t Build Links Before Month 3
Links placed on a technically broken site are wasted. Four named failure modes — crawl blocks, slow load, thin content, duplicate architecture — and why Month 3 is the threshold, not an arbitrary rule.
Rank Now, Pay Later: The Logic Behind a Free SEO Engagement
Six months of SEO with no upfront cost. No catch. Here is exactly how the model works, how rankings are independently verified, and who this engagement is and is not for.