Before You Pay for an SEO Audit Report: How to Tell a Real One From a Tool Export
A real SEO audit report ranks fixes and names who makes them. A tool export lists issues. Our own audit, 15 findings, shows how to tell the two apart.
Articles
Is SEO Dead? What AI Replaced, and What Still Needs a Strategist
Is SEO dead in 2026? AI Overviews cut clicks, but Google says SEO fundamentals still matter. What AI replaced, what it can't do, and what to check first.
SEO Packages Compared: What to Look for Beyond the Tier Name
What do SEO packages include, and what changes between tiers? Prices in the US, UK and Singapore, which line items earn their place, and how to compare quotes.
Google September 2026 Spam Update: Two Weeks, No Named Targets, and Rank Trackers You Shouldn’t Trust
Google's September 2026 spam update ran 24 Sept to 8 Oct, five times longer than any 2026 spam update. What we saw, why rank trackers misread it, and what to do.
Before You Hire an AI SEO Agency, Look at What It Counts
Hiring an AI SEO agency? Seven red flags to check first, from GEO sold as an add-on and per-word content to link packs and planted Reddit comments.
Nobody Wins “Best Agency” Queries in AI Search. Listicles Do.
We tracked who Google AI Mode cites on 10 buying questions for 8 weeks. Listicles win "best" questions, often written by firms ranking themselves first.
How We Measure AI Visibility, Published in Full So You Can Check It
How to measure AI visibility, reproducibly: our 15-prompt set, the capture conditions, what gets recorded each week, and the four things we never claim.
We Measured AI Overviews Volatility on Our Own Site. The Score Moved More Than Anything We Did.
AI Overviews volatility, measured on our own site: 57 to 243 sources from identical prompts, 73% of domains seen once. Why a monthly AI score is one reading.
The Google goto Redirect Broke Our AI Citation Tracking in a Single Week
Google confirmed the google.com/goto redirect on 26 August 2026. Our AI citation capture went from 209 source URLs to zero in one week. What broke, and why.
We Counted 8 Weeks of AI Citations. Reddit and LinkedIn Won.
We counted every source Google AI Mode cited for 10 buying questions across 8 weeks. Reddit led on 8 of 10, LinkedIn on 8 of 10. Method and caveat inside.